年初的微信公開課PRO上，微信團(tuán)隊(duì)多次提到一句話—— “你們只需要把小程序做好，其他的事情就交給我們”，宣示要為小程序開發(fā)者提供更多助力。近日，微信為開發(fā)者上線了'小程序評(píng)測(cè)'功能，可以看作是這一策略的'一小步'。

現(xiàn)在，滿足'已發(fā)布小程序累計(jì)用戶100以上'這一條件的開發(fā)者，已經(jīng)可以在小程序后臺(tái)看到這項(xiàng)功能：是的，小游戲暫時(shí)沒包括在內(nèi)。

評(píng)測(cè)指標(biāo)包含什么

據(jù)官方介紹，小程序評(píng)測(cè)主要會(huì)從運(yùn)營指標(biāo)、性能指標(biāo)、用戶指標(biāo)三個(gè)維度進(jìn)行綜合評(píng)估，來得出小程序的數(shù)據(jù)表現(xiàn)。對(duì)于達(dá)標(biāo)的小程序產(chǎn)品，會(huì)給予諸如2小時(shí)極速審核、開放內(nèi)測(cè)能力等獎(jiǎng)勵(lì)。

之前，微信對(duì)外提到過正在搭建一個(gè)滿意度體系收集反饋，其中就涉及基于數(shù)據(jù)的評(píng)價(jià)體系。從當(dāng)時(shí)的信息來推斷，這個(gè)'達(dá)標(biāo)'的頭銜還是比較值得爭取的。因?yàn)檫@部分產(chǎn)品很可能會(huì)是重點(diǎn)扶持對(duì)象，有望繼續(xù)獲得諸如廣告信用金、官方案例展示等資源導(dǎo)入。

這項(xiàng)綜合評(píng)定需要經(jīng)由人工審核來完成。關(guān)于具體評(píng)測(cè)規(guī)則，微信官方的解讀有些拗口，因?yàn)樗麄儗?a href=http://www.chuandiaimall.cn/xiaochengxu/ target=_blank class=infotextkey>小程序審核的最終評(píng)定區(qū)分為'達(dá)標(biāo)'和'不達(dá)標(biāo)'，其中沈陽軟件開發(fā)

xxxx Among the three major indicators that determine whether 小程序 is up to standard, each item is divided into 'standard', 'good', 'excellent' and so on. For example, the following picture:

To put it simply, the operational indicators of the three major indicators are “achieving the standard”, the performance index is “excellent”, the user index is “excellent”, and the service audit is 小程序, even if it ranks among the best.

Regarding the evaluation time, the introduction given by 微信 is that the operational indicators and comprehensive assessment are updated once a day. Performance indicators, user indicators, and service audits are updated at the beginning of each month based on the performance of the previous natural month.

技術(shù)評(píng)測(cè)目前最強(qiáng)

In order to see the evaluation system and ideas of 微信 in more detail, please see a partner to make a detailed screenshot of their evaluation results, as follows:

Yes, the evaluation is very specific first in terms of technical calls in the "performance indicators". It can almost become a reference frame for technical optimization.

Similarly, in the communication with entrepreneurs, we can see that for most teams, the new 小程序 evaluation function has very obvious positive significance: First, the official evaluation indicators can provide guidance for product tuning; Come, and get the privilege gains when you get to the target.

用戶指標(biāo)是下一步

Back to the evaluation, the “user indicators” are still quite obvious compared to the technical capabilities highlighted in the “violation” and “performance indicators” tracked by the operational indicators.

xx In 微信, the natural diffusion/fission capability of the product has always been an important source of growth, whether it is available, where the defects are, how to optimize, etc. These are optimization points that are closely related to products and operations. However, only by looking at the above description, how to adjust and optimize the product and operation under the guidance of the results, there is no clear reference to the details.

In other words, the performance metrics look good, but for many teams, if the program technology passes, the optimization space is not large. Developers are more likely to have more indicators or data to showcase their products and operations.

Of course, how to quantify these indicators, how to determine standards, and conduct technical testing is also a huge challenge.

In the interaction between real and entrepreneurs, I also learned about the concerns of some tool class 小程序 developers. They think that the evaluation of user indicators is not friendly enough for tool products because the users of such products have low retention and low frequency of use. But it does not mean that the product is not good enough. In addition, entrepreneurs hope that these evaluation results can be combined with resources such as search weights.

From the current direction, optimization and refinement around user indicators will be the next step in the evaluation function.

官方Q&A

Finally, if you want to continue to challenge reading comprehension after reading this article, attach the 微信 official QA on this feature:

Q1：參與小程序評(píng)測(cè)的基礎(chǔ)條件是什么？

A1: 小程序 has been released for more than 100 users, so you can participate in 小程序 evaluation.

Q2：如何才能最終評(píng)定是達(dá)標(biāo)？?

A2: The operational indicators are “achieving the standard”, the performance index is “excellent”, the user index is “excellent”, and through the service review 小程序, the final evaluation can be rated as the standard, and the corresponding evaluation reward is obtained. On the contrary, the comprehensive assessment is not up to standard and no reward can be obtained.

xx Q3：小程序評(píng)測(cè)結(jié)果多久更新一次？?

A3：運(yùn)營指標(biāo)：根據(jù)昨天報(bào)告的最新違規(guī)情況每日更新;

績效指標(biāo)：基于上個(gè)自然月的總體評(píng)估，每月初更新;

用戶指標(biāo)：基于上個(gè)自然月的總體評(píng)估，在每個(gè)月的月初更新;

服務(wù)審核：根據(jù)上個(gè)月最后一天的操作，性能和用戶指標(biāo)判斷是否進(jìn)行審核評(píng)估，并在每個(gè)月初更新審核結(jié)果;

綜合評(píng)估：基于最新運(yùn)營指標(biāo)，績效指標(biāo)，用戶指標(biāo)和服務(wù)審核的綜合評(píng)估，每日更新。

Q4：運(yùn)營指標(biāo)具體怎么樣才能達(dá)標(biāo)？用戶指標(biāo)、性能指標(biāo)怎么樣才能達(dá)到優(yōu)秀呢？

A4：1）根據(jù)最近的小程序違規(guī)情況評(píng)估運(yùn)營指標(biāo)。如果小程序違反規(guī)則3個(gè)月，則將其作為標(biāo)準(zhǔn);否則，它將不符合標(biāo)準(zhǔn)。開發(fā)人員必須嚴(yán)格遵守平臺(tái)規(guī)范以避免違規(guī)。

2）根據(jù)小程序的匯海性能，頁面加載性能，JS接口性能，網(wǎng)絡(luò)性能，多媒體性能和開發(fā)人員工具體驗(yàn)得分對(duì)性能指標(biāo)進(jìn)行全面評(píng)估。單個(gè)指標(biāo)沒有絕對(duì)的對(duì)應(yīng)關(guān)系。性能優(yōu)于大多數(shù)小程序將被評(píng)為優(yōu)秀。

3）根據(jù)每月小程序的用戶增長和用戶粘性的多個(gè)指標(biāo)對(duì)用戶指標(biāo)進(jìn)行綜合評(píng)價(jià)，并且與訪問者數(shù)量等個(gè)別指標(biāo)沒有絕對(duì)對(duì)應(yīng)關(guān)系。性能優(yōu)于大多數(shù)小程序將被評(píng)為優(yōu)秀。

可以根據(jù)小程序的實(shí)際性能來調(diào)整和優(yōu)化評(píng)估標(biāo)準(zhǔn)。只要努力遵守平臺(tái)規(guī)則，提高用戶增長和用戶粘性，并提高每個(gè)維度的性能，就有機(jī)會(huì)達(dá)到標(biāo)準(zhǔn)。

Q5：小程序評(píng)測(cè)獎(jiǎng)勵(lì)的極速審核2小時(shí)具體是指什么？?

A5：小程序評(píng)估綜合評(píng)估為標(biāo)準(zhǔn)，開發(fā)者提交的小程序評(píng)審將在2小時(shí)內(nèi)完成，工作時(shí)間：周一至周五，9：00-21：周六和周日，9：-19。

Q6：服務(wù)審核如何才能通過？

A6：當(dāng)小程序的運(yùn)行指標(biāo)達(dá)到標(biāo)準(zhǔn)時(shí)，性能指標(biāo)優(yōu)秀，用戶指標(biāo)優(yōu)秀，可以進(jìn)入服務(wù)審核流程;否則，他們不能參加本月的服務(wù)評(píng)估和評(píng)估。服務(wù)評(píng)審每月進(jìn)行一次，操作，績效和用戶指標(biāo)作為上個(gè)月末的數(shù)據(jù)。服務(wù)審核將基于當(dāng)前的平臺(tái)規(guī)則。有關(guān)詳細(xì)信息，請(qǐng)參閱《小程序評(píng)測(cè)服務(wù)審核細(xì)則》。當(dāng)小程序滿足這些規(guī)則的要求時(shí)，可以傳遞服務(wù)審查。

與此同時(shí)，我們將根據(jù)新出現(xiàn)的問題，相關(guān)的法律和監(jiān)管更新或產(chǎn)品運(yùn)營制定新規(guī)則。

Q7：服務(wù)審核中的3.1對(duì)于強(qiáng)制登錄的要求具體是指？

A7：本文不禁止授權(quán)登錄。希望開發(fā)人員以更合適和友好的方式授權(quán)用戶。當(dāng)用戶不理解小程序功能和服務(wù)時(shí)，將強(qiáng)制授權(quán)體驗(yàn)丟失。

＆lt;來源：公開號(hào)碼“看到真相”＆gt;